48% of Pregnancies are Unplanned. Millions of Birth Defects are Preventable.
Every year, 121 million pregnancies occur without deliberate preconception preparation. Delayed care misses the critical 3-to-8 week window of organogenesis, creating staggering social, emotional, and economic burdens across generations.

Prabhu, M.Sc. — 40 Years of Field Insights
Evidence collected from the World Health Organization (WHO), UNFPA, and leading medical journals illustrating the critical need for pre-pregnancy care.
Globally, 121 million pregnancies each year are unintended, frequently missing critical early preconception care.
Nearly half of all pregnancies happen without deliberate preconception preparation or micronutrient readiness.
Vital organs form before most mothers confirm pregnancy. Delayed care misses the golden window.
Over 8 million infants are born with serious congenital conditions annually—many preventable through preconception screening and folic acid.
28% of the global population are adolescents. As prospective parents, early planning is essential to ensure a healthy society.
Needs Planning to Ensure a Healthy Society
Over a quarter of the world's human population are adolescents. They represent the upcoming generation of mothers and fathers. Their nutritional status, physical activity, avoidance of toxins, and mental health today directly govern the genetic integrity and health of future infants. Proactive preconception planning during youth is indispensable to build a strong, defect-free, and healthy society.
Organogenesis (the formation of the brain, heart, spine, eyes, and limbs) occurs between weeks 3 to 8 of gestation. Most mothers only confirm pregnancy around weeks 6 to 8. Without preconception nutrient reserves, preventable defects occur before the mother even knows she is pregnant.
Daily folic acid (400µg) started 90 days before conception prevents over 70% of spina bifida and anencephaly cases.
Every dollar invested in preconception micronutrient fortification saves $16 in lifetime medical and special care expenditures.
Severe congenital abnormalities overwhelmingly strike low- and middle-income families with limited access to early education.
Congenital disorders kill nearly a quarter of a million newborns in their first 28 days of life worldwide.
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